Many people were slightly underwhelmed at what functionalities went live at the Google Music beta’s launch. Not only was support missing from the world’s second largest music publisher Warner Music Group, but the Google Music beta was also missing core functionality to purchase music on Android devices and PCs. Google has
started to roll out music purchases to specific Android phones since the original announcement, but it is still easy to sense that there is a cloud of uncertainty hanging over Google’s latest project.
To further complicate the situation, Google is not entering the cloud-based music market alone. Amazon’s Cloud Player and Apple’s iCloud and iTunes Match services already exist and are competing for money and mind share. There are also other music services that offer alternative music purchasing services that have gained traction such as Spotify and Pandora that the Google Music beta has to compete with. With such well-established competition, it can be easy to dismiss Google Music to be another one of Google’s ill-fated ventures.